Bowerman's structure led on the introduction on the "Moon Shoe" in 1972, so named since the waffle tread was mentioned to resemble the footprints left by astronauts on the Moon.

Nike was an early adopter of World-wide-web marketing, electronic mail administration technologies, and utilizing broadcast and narrowcast 솔루션 communication systems to generate multimedia marketing and advertising campaigns.

As a way to refocus its business enterprise lines, Nike started divesting by itself of many of its subsidiaries within the 2000s.